On average, a customer needs to read 10 reviews before they trust a company. So leverage the power of recommendations by displaying unedited positive reviews prominently on your website, sharing positive feedback across your social media channels, and responding to positive reviews (and negative, for that matter!) quickly and professionally to build a healthy reservoir of trust Cleared Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more.